Forget Recipes, Food52 Wants to Crowdsource Cooking Itself - BusinessWeek


Forget Recipes, Food52 Wants to Crowdsource Cooking Itself
BusinessWeek
By Kevin Fitchard on April 30, 2012 When Amanda Hesser and Merrill Stubbs founded Food52 in 2009, they were looking for a way to create the world's first crowdsourced cookbook. After 52 weeks (hence the name) of online recipe contests, they had the 140 ...

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